I Luv It Naturals (ILIN) is a brand Darling and Dapper carries, and is made in our very own Mission, B.C. The owner, Marie Van de Leur, started the brand after realizing how much our skin absorbs while watching a commercial advertising lotion. Marie went into her bathroom and took a look at the ingredients on the very same lotion, only to realize they weren’t great for your body. So she started her research, and found that the ingredients that were in deodorant had a long term risk of things like cancer. That’s not something you want your body to be absorbing (duh).
For four months, Marie worked and experimented, trying to find the right formula to keep armpits fresh during a busy day. I Luv It Naturals has no aluminum, parabens, phthalates, none of the bad stuff. ILIN uses essential oils for their scents, the use things like cocoa butter because it is a great moisturizer, arrowroot- which acts as an anesthetic, and a few others you can find listed on their website. It has been tested on hockey players, firefighters, business sharks, kids, moms, and everyone in between.
Currently, I Luv It is working on some new scents to bring to everyone, and I can’t wait to test them out.
I personally haven’t made the switch to natural deodorant, but Zena has and loves it!
I Luv It Naturals socials-